Apple macintosh marketing concept

Software and Services Image: There are various channels that are being used by Apple Inc to target the end consumers. It is also important to consider the fact that luxury has a psychological association with premium pricing. The Apple Company also applied societal concept to the business.

Based on our research, Apple Company has recycled over 21 million pounds of electronics worldwide since As mentioned, part of its product strategy is to provide a premium user experience and one of the ways the company does this is through its product design considerations. Its software includes IOS operating system and one of the famous web browsers — Safari.

The unique marketing and advertising situation of the iPhone Despite its record-breaking sales performance and a high level of popularity, there are no extensive marketing strategy for the iPhone apart from product and pricing strategies and publicities coursed through tradeshows and media relations.

These are premium retailers who are given targets as set by the company.

Recent Topics

Take note of the iPhone as an example. After all, there are consumers who believe that expensive products enjoy an exceptional reputation or represent exceptional quality and distinction. Although it seems they are doing Apple a favour, these carriers are Apple macintosh marketing concept marketing themselves using the iPhone as bait, thereby luring customers or the target market toward their respective mobile and data services.

Various variations have come up in the market as iPod Nano, iPod touch, iPod shuffle and many more. The development and promotion of complimentary products and services are undeniably part of the marketing strategy of Apple.

This halo effect coupled with deep brand loyalty complements the sales performance of each Apple product. However, these network carriers are not free from restrictions.

Maintaining brand image through premium pricing strategy The products of Apple are relatively expensive when compared with similar products from competitors. Apple Inc was regarded as the number 1 brand among the presence of billions of brands.

Besides, they also attempt to move closer to their ultimate goal by improving their qualities of their products. If we see in terms of revenue, Apple Inc is the largest information technology company in the world.

It is worth noting that there is minimal advertising budget for the iPhone. Apple Inc, multinational technological company with its headquartered in Cupertino, California. It has many version with the latest one as iphone 7 and iphone 7 plus. Because each product complements another product, consumers would usually choose to stick with the Apple brand rather than buying different products from different manufacturers and create a hodgepodge of varying product and consumer experience.

Apple Marketing Mix (4Ps) Strategy

When Jobs returned in to lead the company, his first order of business was to discard all unprofitable products and realign the product strategy based on the concept of simplicity and premium user experience.

They also try to attract customers by advertising through media which is appealing to the customers. They also brought the concept of trade partners.

Apple Macintosh- Marketing Concept

Apple is always know for its innovation and innovation comes up with cost. The product is highly valuable because of its popularity and if network carriers want to capitalise on its success, they need to advertise that they have it. Apple company make correct marketing management b Of course, there are reasons to believe that Apple is not merely exploiting their existing consumer base or its target luxury market.

The marketing concept used by the Apple company divided into 3 categories which are customer oriented, organization objectives and coordinated market activities.

This all-access account allows users to manage their digital identity, files, and device preferences across different devices thereby allowing seamless transition. Apple Inc targets specific segment of people.

The marketing strategy of Apple: A concise analysis

Reddit Immediately after college dropouts Steve Jobs and Steve Wozniak founded Apple in Aprilthe duo initially sold some circuit boards that they produced inside an unused garage. Essentially, the company develops its products based on the existing products of competitors but it improves them by removing undesirable qualities and integrating differentiating features.

Of course, despite this simplicity, these products provide a premium user experience through innovative features and design considerations.

Apple has maintained stringent branding guidelines that essentially dictate the manner in which carriers develop and implement their advertisements. Online services include icloude, iTunes and IOS app store. The company struggled with maintaining sales and it finally succumbed to defeat as Windows-based personal computers from Microsoft gained a stronghold in the market.Marketing Mix of Apple analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Apple marketing strategy.

The article elaborates the pricing, advertising & distribution strategies used by the company. Apple understood this concept early on and made sure that their marketing was as simple as possible. They took out product feature lists, price, voice-overs and special effects.

Marketing Strategy Of Apple Apple Macintosh- Marketing Concept Apple Marketing Stratgy As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.

Apple Macintosh- Marketing Concept The five marketing management philosophies are production concept, product concept, selling concept, marketing concept and societal concept.

In Apple Company, they have applied marketing concept into their business. Jul 10,  · Apple was voted the overall winner of the CMO Survey Award for Marketing Excellence yet again. Apple has been selected as the winner. Jobs left Apple in and around this time, the Apple II and Macintosh series of home computers were pitted against PC computers from IBM.

The competition was tough and Apple was at the losing end. The company struggled with maintaining sales and it finally succumbed to defeat as Windows-based personal computers from Microsoft gained a stronghold in the market.

Download
Apple macintosh marketing concept
Rated 5/5 based on 82 review