The social media have not only changed the face of politics but also have a major influence on the world of travel and tourism. To get some great or better results from your social media consider some of these ideas: Thus a person going to the website so as to call for additional information simply ends up frustrated.
This great deal of data is also referred to as user generated data in the sense that each individual is a user whom generates data eltner Tor a speclTlc purpose or Vla stanaara communlcatea information.
Use the social media to drive people to your website. The use of user generated data in a tourism discipline is somewhat interesting as many organizations utilise user generated data for a vvariety of motives, however the central focus being for decision making.
Myspace and Facebook can be compared to mass media newspapers, as they have no one specific audience. Use the social media as a creative way to allow people to tell you what they really think.
Besides this, other study by Hudson and Thal imply that social media is used as a strategic approach for tourism operators and in the last decade there has seen a dramatic change of consumer preferences and decision process of engaging in tourism products and services due to social media information.
This is a great means to show off your attraction or community. On the other hand, blogs and content sharing networks may target a specific segment of the population.
That means that there they have no Ict and socia media in tourism of checks and balances; both truth and fiction, praise and libel can spread across the world almost instantaneously Be aware that the social media can be both an aid and a threat.
In the ollowing paragraphs, an evaluation of both the positive and negative impacts of user generated data on decision making will be addressed with particular consideration to the tourism industry and a take on social media influences.
Not only do good people use the social media, but now misinformation, and plans for criminal behavior or, as seen in the Middle East, even revolution can be disseminated in mere seconds from one end of the globe to the other.
The matter of the fact is, it depends on the liability of the data consumed that could possibly make or break a tourism operator. Use the social media as a way to get as much feedback as possible. The use of the social media can help your tourism entity to enhance its buzz and create credibility at a low or no cost to the provider.
Furthermore a positive impact of user generated data on tourism decision making is the fact that the huge amount of personal data is used to Ict and socia media in tourism on services and enhance product for consumers.
Social media such as facebook and myspace, provide instant ways to reach thousands or millions of people, twitter is a fast way to get a few words out, and social media, such as linkedin connect people interested in business relationships.
Hudson and Thal further point out the benefits tourism marketers are gaining in social media engagement and the costs that come with it. There can be little doubt that the explosion of social media impacts every form of business including the world of tourism.
Once again, the key problem is that you have no idea where it will be going or who is seeing the flim. Evaluate the effects positive and negative of user generated data on tourism decision making.
To conclude, user generated data like any other source of information, contains both its benefits and costs to any tourism organization and its decision making process.
Consider adding a blog and link to facebook on your website. Social media is a suitable example of this as many people tend to generate data via the internet.
Know which form of social media you are using and which audiences its targets. Consider creating social media parties, where people can meet and chat about your locale, and exchange information with you.
Too many websites have so much text that they have become impossible to use. Thus the importance of tourism based operators to take into consideration the level of accuracy of user generated data and whether or not the data gathered is relevant to the subject of matter.
What you want to do is make your social media part of the tourism and travel experience and not merely another piece of marketing or information.
Big data is a valuable asset to any organization within the tourism industry as well as outside of tourism based operators. Know which form of social media works best for you. The essential point to remember is that like tourism, social media exist to bring people together.
As the industry grows, more and more attention is being paid to the use of user generated data to enhance the decision making process in a tourism perspective. Nevertheless, research by Hvass and Munar suggest that in the last decade there has seen a huge shift in user generated data nd content towards an interest in social media.
The social media present a whole new world of instant communication. The tourism industry is a rapidly thriving industry that accounts as the main source of revenue for many regions worldwide.
For example, often websites hide telephone numbers. User generated data at most times can be counted as misleading and untruthful data that can be time consuming and costly for many tourism operators.Press Release 23 September The Impact of Social Media on the Tourism Industry.
Social media has made a huge impact on the tourism industry. Consumers engage with social networking sites to.
Ict and Socia Media in Tourism Essay Topic: Evaluate the effects (positive and negative) of user generated data on tourism decision making. The tourism industry is a rapidly thriving industry that accounts as the main source of revenue for many regions worldwide. The impact of social media: advantages or disadvantages Prof.
C.M. van der Bank Faculty of Human Sciences Vaal University of Technology, South Africa Tel: and attention of social media in tourism was coined as the growing number of articles was found over the past.
Furthermore this report will describe the evolution of ICT in media. Additionally it will examine two different types of media and their development in the last decade.
The paper will then review the future role of ICT in the media sector before concluding. Ict and Socia Media in Tourism Essay. Using the Social Media for Tourism.
December The major upheavals that took place across the Arab world this year are once again proof of the power of social media. THE USE OF SOCIAL MEDIA AND ITS IMPACTS ON CONSUMER BEHAVIOUR: THE CONTEXT OF HOLIDAY TRAVEL Location based social media in the tourism context CONCLUDING THOUGHTS ICT Information Communication Technologies OECD Organization for Economic Co-operation and Development.Download